Gold has been treasured for centuries for its beauty, value, and timeless charm. But when it comes to buying gold jewellery, many people feel confused about terms like 18K, 22K, and 24K. These numbers indicate gold purity, and understanding the difference can help you make smarter, more confident buying decisions. Whether you're purchasing a wedding necklace, a daily-wear ring, or gold coins for investment, knowing the purity levels ensures you choose the right type of gold for your needs.
Gold in its purest form — 24K — is incredibly soft and bright yellow in appearance. While it is considered the highest purity level (99.9% pure gold), its softness makes it unsuitable for making most jewellery pieces. Because pure gold bends and scratches easily, it is rarely used for intricate jewellery designs. Instead, 24K gold is mainly preferred for coins, bars, and investment purposes, where purity is more important than durability.
22K gold, on the other hand, contains 91.6% pure gold mixed with small amounts of other metals such as silver, zinc, or copper. This blend makes the gold harder, stronger, and more suitable for crafting detailed jewellery. Most traditional Indian jewellery — bangles, necklaces, mangalsutras, earrings, and more — is made in 22K gold because it offers the perfect balance between purity and durability. It retains the rich yellow color people love, while also being strong enough to be worn regularly.
Then comes 18K gold, which contains 75% pure gold and 25% alloy metals. This purity type is widely used in modern, contemporary, and diamond-studded jewellery. The added metals give 18K gold a slightly lighter color compared to 22K, but they also make it much harder and longer-lasting. This strength is especially important for jewellery that holds stones, since the metal needs to grip diamonds or gemstones securely. If you're looking for trendy, sleek, or designer jewellery that you can wear every day, 18K is an excellent choice.
Choosing between 18K, 22K, and 24K gold depends on your purpose. If you're buying gold as an investment, 24K is the ideal option. For traditional jewellery or wedding pieces, 22K is preferred for its shine and strength. And if you're choosing daily-wear pieces, studded jewellery, or elegant modern designs, 18K gold provides durability without compromising beauty. Each type has its own advantages, and understanding them ensures you invest wisely and purchase a piece that lasts.
Why Choose P. N. Gadgil & Sons?
P. N. Gadgil & Sons is more than just a jewellery brand — it is a legacy built on trust, purity, and generations of craftsmanship. With over a century of heritage, PNG & Sons has become a symbol of authenticity and excellence in the world of gold jewellery. Customers don’t just buy ornaments here; they become a part of a tradition that values ethics, honesty, and emotional connection. Every piece crafted at PNG & Sons carries the warmth of heritage and the brilliance of modern design, making it a preferred choice for families across India.
One of the biggest reasons to choose P. N. Gadgil & Sons is uncompromising purity. Every gold product — whether 18K, 22K, or 24K — is hallmarked and tested through rigorous quality checks. This ensures customers receive exactly the purity they are promised, building confidence with every purchase. The brand is known for transparent pricing, accurate weight measurements, and ethical gold sourcing, ensuring customers feel safe and valued at every step of their shopping journey.
Another hallmark of PNG & Sons is its exquisite craftsmanship. The brand works with master artisans who have perfected the art of jewellery making over decades. From delicate daily-wear pieces to grand bridal sets, each design reflects remarkable attention to detail. The jewellery is thoughtfully designed to be both visually stunning and durable, making every piece a long-lasting treasure. PNG & Sons seamlessly blends traditional Maharashtrian artistry with modern aesthetics, giving customers the best of both worlds.
PNG & Sons is also celebrated for its wide and diverse collection. Whether you’re looking for pure gold coins, lightweight office-wear jewellery, heavy bridal ornaments, diamond-studded pieces, or contemporary minimalist designs — the brand offers something for every taste and occasion. Their designs cater to different age groups, fashion preferences, and budgets, ensuring that every customer finds a piece that resonates with their personality and purpose.
Customer experience has always been at the heart of P. N. Gadgil & Sons. The brand adopts a customer-first philosophy, where clarity and comfort come before sales. Whether you shop online or visit a store, you receive expert guidance, personalized recommendations, and complete transparency. The staff is trained to educate customers about purity, pricing, and jewellery care, creating a shopping environment that is stress-free and trustworthy. Their after-sales support, exchange policies, and servicing further enhance customer satisfaction.
In addition to tradition and customer trust, PNG & Sons has embraced innovation and modern trends without compromising its values. From adopting advanced jewellery-making technology to offering online shopping convenience, virtual try-ons, and curated collections for modern lifestyles, the brand stays ahead of evolving customer needs. This perfect blend of legacy and innovation makes PNG & Sons a jewellery brand that consistently stays relevant and beloved.
Ultimately, P. N. Gadgil & Sons stands apart because it delivers something rare — purity you can trust, craftsmanship you can admire, service you can rely on, and designs you can fall in love with. Whether you’re celebrating a milestone, gifting a loved one, or investing for the future, PNG & Sons ensures your jewellery becomes a cherished memory for years to come.
